Milton Keynes Olympian Peter Bakare & Nutri Troops Win International CoCreate Pitch Final in London
Local health brand triumphs in global athlete-led competition judged by UK sporting and business icons.
Milton Keynes, Peter Bakare, local Olympian and founder of children’s health brand Nutri Troops, has won the prestigious Alibaba.com CoCreate Pitch Final in London. The competition, held at the InterContinental O2, showcased some of Europe’s most innovative athlete-founded ventures as part of the Athlete365 Business Accelerator, an International Olympic Committee programme supporting athletes in developing purpose-driven businesses.
Judges for the final included:
- Rio Ferdinand, England football legend
- Sara Davies MBE, Dragons’ Den entrepreneur
- Alistair Brownlee MBE, double Olympic Triathlon Champion
Impressed by its creativity, impact on children’s health, and scalable vision, the judges selected Nutri Troops as one of the winners.
Why Nutri Troops Matters for Schools Now More Than Ever
One in three children in the UK are living with obesity, and fewer than half are active for the recommended 60 minutes per day. Many children regularly consume high levels of sugar, salt and unhealthy fats, and much of their daily environment reinforces habits that work against their long-term wellbeing.
Nutri Troops was created by Peter to tackle this crisis in a way children genuinely respond to: through story, adventure and play. Instead of telling children what “not” to do, Nutri Troops empowers them to become Healthy Heroes, making positive choices because they feel part of an exciting mission.
More than 17,000 children across 200 schools and clubs in Milton Keynes and the North East have already taken part in Nutri Troops programmes, with teachers reporting improved engagement, teamwork, confidence and understanding of nutrition and health topics.
Peter Bakare, Olympian & Founder of Nutri Troops
“Winning the CoCreate Pitch Final truly means a lot to me. I’m incredibly grateful to the judges, the Athlete365 team, and everyone who believes in what we’re building with Nutri Troops. This isn’t just a business – it’s a mission to inspire the next generation to live healthy, active and imaginative lives.
I can’t wait to visit even more primary schools across Milton Keynes and the surrounding areas with the Nutri Troops Academy. Every time I step into a school hall and see children light up as they enter the world of Nutria, it reminds me why we do this. Teaching children through the magic of adventure – through stories, play and teamwork – is where the real impact happens. I’m excited to bring even more young heroes into the Nutri Troops journey.”
About the CoCreate Pitch Final
The competition challenged athlete-entrepreneurs to deliver a high-impact 90-second pitch to investors, business leaders and global brands. Nutri Troops stood out for its powerful blend of storytelling, activity and nutrition education- and its mission to help every child become a “healthy hero.”
About Nutri Troops
Nutri Troops uses imagination, play, physical activity and team challenges to help children build lifelong healthy habits. The Nutri Troops Kit Box and Academy is a complete health & wellbeing system used by schools, holiday clubs and councils, featuring:
- Story-led missions
- Nutrition and food-group games
- Activity challenges
- Team boards, maps and learning tools
- Curriculum-linked resources for 4–300+ children
The Nutri Troops Academy is a developing digital platform that guides coaches and teachers through interactive sessions, tracking children’s wellbeing and progress while bringing Nutri Troops’ characters and world to life.
Peter Bakare’s Olympic Journey
From discovering volleyball in his late teens to representing Team GB at the London 2012 Olympics, Peter’s journey is a powerful example of resilience. Growing up in Canning Town, he overcame injury and limited access to training, fuelled by what he calls the power of “yet” – “I can’t…yet.”
His transition from elite athlete to founder reflects his passion for empowering young people through sport, creativity and healthy living.
Nutri Troops Golden Games – 3,600 Children Reached in Milton Keynes
Last summer, Nutri Troops delivered the Golden Games across Milton Keynes- a free, Olympic-inspired programme providing activity sessions, nutrition education and wellbeing challenges to more than 3,600 children.
Watch the Golden Games video:
https://www.youtube.com/watch?v=VCArQvF0RGU
Book a School Visit with Peter Bakare
Schools can book a visit from Peter Bakare and Nutri Troops by emailing [email protected] or by visiting www.nutritroops.com/school-visits
Nutri Troops Christmas Camps – CSR in Action
This Christmas, Nutri Troops is running free holiday camps in Fishermead, supporting children and young people with:
- Free physical activity sessions
- Nutrition and wellbeing workshops
- Access to healthy food
The camps reflect Nutri Troops’ commitment to community impact and corporate social responsibility.
Call for Corporate Partners
Nutri Troops Charity, 5 On It Foundation, invites local businesses to support these free camps by sponsoring sessions, providing food donations, or contributing prizes for the children.
Companies interested in partnering can contact:
[email protected]
Together, Milton Keynes businesses can help ensure every child has a healthy, joyful, active Christmas.
Media Contact
Nutri Troops Marketing Team
Email: [email protected]
Phone: 07825567644
Website: www.nutritroops.com
